Digital Arab Agency runs paid campaigns on Google, Meta, TikTok, Snapchat and LinkedIn for businesses in Dubai, the UAE and Qatar, and tracks every one to leads, sales and return on ad spend. We set up the tracking, build the campaigns and landing pages, and move budget to whatever is working. Management starts from AED 2,500 a month.
OUR PROCESS
Many businesses spend heavily on ads and get reports full of impressions and clicks, but can’t say how many sales came from them. We start from the number that matters to you, whether that’s a cost per lead, a cost per sale or a return on ad spend, and build everything around it.
01
We agree the target first: leads per month, cost per lead, cost per sale or ROAS. Channels, budgets, targeting and creative are all chosen to hit that number.
02
We set up Google Tag Manager, GA4 and conversion APIs so every form, call, WhatsApp click and sale is counted and tied to the campaign that drove it.
03
Each channel does the job it’s best at: Google for people already searching, Meta and TikTok for discovery, LinkedIn for B2B. Budget moves to whatever brings the best return.
04
We test ads, audiences and landing pages every month, cut what doesn’t work and scale what does. You get a monthly report on spend, leads, sales and ROAS, with next steps.
This is the full system: strategy, tracking, campaigns, landing pages and reporting working together. For single-channel management, see our Google Ads and Meta Ads services.
Your goals, budget, target cost per lead or sale, and the right channel mix, set out in one plan before we spend a dirham.
Google Tag Manager, GA4, Meta Conversions API and offline conversion imports, so every lead and sale is tied to the right campaign.
Fast, focused pages built for one offer and one action. Bigger builds go to our web design team.
Search, Shopping, Performance Max and YouTube campaigns for people already looking for what you sell. See our Google Ads service.
Facebook and Instagram campaigns with audience testing and creative built for each stage of the funnel. See our Meta Ads service.
TikTok and Snapchat for younger UAE audiences, LinkedIn for reaching B2B decision-makers.
We test headlines, visuals, offers, audiences and landing pages, and replace ads before they wear out.
A monthly report on spend, cost per lead, cost per sale, ROAS and revenue, in plain language, with what we'll change next month.
Once a campaign is profitable, we raise budgets step by step, open new channels and test new markets like Qatar.
PRICING
Our fee covers managing your campaigns. Ad spend is separate and paid directly to Google, Meta or the other platforms. We recommend at least AED 5,000 a month in ad spend to get useful data.
| Plan | Monthly ad spend | Channels | Includes | Management fee |
|---|---|---|---|---|
| Starter | Up to AED 15,000 | 1 to 2 | Tracking setup, campaign management, monthly report | AED 2,500 / month |
| Growth | AED 15,000 to 50,000 | Up to 3 | Everything in Starter, plus landing page optimization, A/B testing and ad creatives | AED 6,000 / month |
| Scale | Above AED 50,000 | All channels | Everything in Growth, plus weekly reporting and a strategy call every two weeks | 10% of ad spend |
CHANNELS
| Channel | Best for | Typical goal |
|---|---|---|
| Google Search | People already searching for your service | High-intent leads and sales |
| Google Shopping / Performance Max | Online stores | Product sales |
| Meta (Facebook, Instagram) | Consumer brands, real estate, clinics, events | Leads, sales, retargeting |
| TikTok | Younger audiences, fashion, food, apps | Awareness, app installs, sales |
| Snapchat | Younger audiences in the UAE and the Gulf | Awareness and sales |
| B2B, recruitment, professional services | Qualified B2B leads | |
| YouTube | Brands with video content | Awareness and remarketing |
METRICS
| Metric | What it means | Example |
|---|---|---|
| CPL | Cost per lead: ad spend divided by leads | AED 5,000 spend, 100 leads = AED 50 CPL |
| CPA | Cost per acquisition: ad spend per sale or new customer | AED 5,000 spend, 20 sales = AED 250 CPA |
| ROAS | Return on ad spend: revenue divided by ad spend | AED 20,000 revenue from AED 5,000 spend = 4x ROAS |
| CAC | Customer acquisition cost: all marketing and sales costs per new customer | Ads + fees + sales costs, divided by new customers |
| LTV | Lifetime value: what a customer spends with you over time | Tells you how much you can afford to pay for a customer |
TIMELINE
| When | What we do |
|---|---|
| Weeks 1 to 2 | Audit, goals, tracking setup, landing page fixes |
| Weeks 3 to 6 | Launch campaigns, test audiences, ads and offers |
| Weeks 7 to 10 | Cut what doesn’t work, put more budget into what does |
| Weeks 11 to 12 | Scale the winners and plan the next quarter |
Ad platforms usually need 4 to 8 weeks of data before results settle.
Advertising that is measured by results, like leads, sales or app installs, not just views. Every campaign is judged against a cost per lead, a cost per sale or a return on ad spend.
Our management fee starts from AED 2,500 a month. Ad spend is separate, and we recommend at least AED 5,000 a month. Accounts spending above AED 50,000 a month pay 10% of ad spend.
First leads usually come in the first few weeks. Most campaigns need 4 to 8 weeks of data before costs settle and results become steady.
It depends on your customers. Google Search works best when people are already looking for your service, Meta and TikTok for consumer products, and LinkedIn for B2B. Most businesses do best with two or three channels.
We agree a target before launch, such as cost per lead or ROAS, and report against it every month with clear next steps.
Yes. We build and improve landing pages for each campaign, because a weak page wastes the money spent on the click.
Yes. Our Arabic content team writes Arabic ad copy and landing pages for audiences in the UAE and Qatar.
