Digital Arab Agency helps businesses in Dubai, the UAE and Qatar launch and grow products. We work out who your product is for, how to position it against the alternatives, what to say and where to sell, then turn that into a launch plan your team can follow. Strategy projects start from AED 6,000.
OUR PROCESS
Most products struggle for the same reasons: the positioning is vague, the target customer is too broad, and the launch plan says what the company wants to say instead of what buyers need to hear. We fix those before you spend on ads.
01
We study your product, your buyers and your competitors using desk research, market data, search trends and competitor reviews. You get a clear picture of where your product fits.
02
We decide the one thing your product should be known for, then write the key messages in English and Arabic, in the words your customers actually use.
03
Channels, pricing, launch timing, budget and the numbers that will tell us the launch is working, all in one plan.
04
We can run the launch for you, from ads and content to social media, then keep improving what’s working after launch day.
This service is about the plan behind a product. For a deeper look at your market first, see market analysis. For awareness campaigns once the product is live, see brand promotion.
Where your product fits in the market, who it's for and why it's the better choice, written as one clear positioning statement.
A short, specific statement of what your product does, who it is for and why it beats the alternatives.
How competing products are priced, sold and talked about, and the gaps your product can own.
Target segments, sales channels, pricing, partnerships and launch sequence for the UAE and Qatar.
Teasers, launch content, ads, influencers and PR, timed around the right season. Need product visuals? See product photography and 3D design.
The channels that bring buyers at the lowest cost, run by our performance marketing team.
Offers, retargeting, referrals and new audiences that keep sales growing after launch.
Product pages, comparison guides, videos and social content that answer buyers' questions. See social media marketing.
Tracking for sales, sign-ups and cost per customer, with a monthly report and clear next steps.
PRICING
Strategy projects are one-time fees. Ad spend for launch campaigns is separate.
| Package | What you get | Timeline | Price |
|---|---|---|---|
| Positioning and Messaging | Target customer, value proposition, positioning statement, key messages in English and Arabic | 2 to 3 weeks | AED 6,000 one-time |
| Go-to-Market Plan | Everything above, plus competitor review, pricing and channel plan, launch timeline, budget and KPIs | 4 to 5 weeks | AED 12,000 one-time |
| Launch and Growth | Strategy plus full execution: ads, content, social media and reporting | Monthly | From AED 15,000 / month |
CHECKLIST
| Step | What to decide |
|---|---|
| 1. Target customer | Who buys first, what problem they have and how they shop today |
| 2. Positioning | The one reason to choose your product over the alternatives |
| 3. Price | Where your price sits against competitors, and any launch offer |
| 4. Sales channels | Your website, Noon, Amazon.ae, retail partners or distributors |
| 5. Language | English and Arabic messaging, packaging and product pages |
| 6. Timing | Launch dates around Ramadan, Eid, Dubai Shopping Festival or White Friday, and the slower summer months |
| 7. Budget | How much goes to ads, content, influencers and PR in the first 90 days |
| 8. KPIs | The numbers that define success: sales, sign-ups, cost per customer and repeat purchases |
POSITIONING
A positioning statement is an internal sentence that guides every message about your product. Here is a simple template:
For [target customer], [product] is the [category] that [main benefit]. Unlike [main alternative], it [key difference], because [proof].
Example: For busy professionals in Dubai who want healthy lunches without cooking, Brand X is the meal subscription that delivers fresh, calorie-counted meals to the office by noon. Unlike restaurant delivery apps, it plans the whole week for you, because a nutritionist designs every menu.
COMPARISON
| Product marketing | Brand promotion | Performance marketing | |
|---|---|---|---|
| Main question | Who is this product for, and why should they choose it? | Do people know and trust our brand? | Are our ads bringing sales at a good cost? |
| Focus | Positioning, messaging, launch plan | Awareness and recognition | Leads, sales and ROAS |
| When | Before and during a launch | Ongoing, especially in new markets | Once the offer is proven |
| Output | Strategy and launch plan | Campaigns across ads, social media and PR | Ad campaigns and reports |
Most launches use all three. See our brand promotion and performance marketing services.
The plan for how a product reaches its buyers: who it’s for, how it’s positioned against alternatives, what you say about it, how it’s priced and where it’s sold.
A positioning and messaging project costs AED 6,000, and a full go-to-market plan costs AED 12,000. Launch and growth with full execution starts from AED 15,000 a month. Ad spend is separate.
A positioning and messaging project takes 2 to 3 weeks. A full go-to-market plan takes 4 to 5 weeks.
Yes. We can run the full launch, including ads, content, social media, influencers and PR, so the plan and the execution stay connected.
Yes. We compare competitor prices and positioning and recommend a price point and launch offer. The final pricing decision is always yours.
We use desk and digital research: competitor websites and ads, marketplace listings and reviews, search data and social conversations. For a deeper study, see our market analysis service.
We agree the numbers before launch, such as sales, sign-ups, cost per customer and repeat purchases, and report on them every month.
