Digital Arab Agency runs brand awareness campaigns for businesses in Dubai, the UAE and Qatar. We decide what your brand should be known for, then put it in front of the right people through ads, social media, influencers, content and PR, again and again until they remember you. Brand promotion starts from AED 3,000 a month.
OUR PROCESS
People buy from brands they recognize. A competitor with a weaker product can still win if more people know their name. Brand promotion fixes that by putting one clear message in front of the right audience, again and again.
01
We check how people see your brand today, how you compare with competitors and what you want to be known for. That becomes the message every campaign carries.
02
We pick the channels your audience actually uses, from Instagram and TikTok to YouTube, LinkedIn and news sites, and split the budget across them.
03
Our team makes the ads, videos, posts and press material in English and Arabic, all with the same look and message.
04
We track reach, frequency, engagement, branded searches and enquiries, and move budget to whatever is building recognition fastest.
This page is about getting your brand known. If you need a logo or visual identity first, see branding. For campaigns aimed at direct leads and sales, see performance marketing.
Your core message, target audience, channels, budget and the awareness metrics we'll track, in one plan.
Who your buyers are, what they watch and read, and what makes them trust a brand in the UAE.
How competitors present themselves, where they show up, and the gaps your brand can own.
Video and image campaigns on Meta, TikTok, Snapchat and YouTube, built for reach and recall. See our Meta Ads service.
Regular posts, reels and stories that keep your brand in front of your followers. See social media marketing.
We find influencers whose audience fits your brand, agree terms, brief them and track the results.
Press releases, media pitching and interview opportunities with UAE and regional publications.
Blogs, guides and videos that show your expertise, written by our creative content team.
Shoots that give your campaigns real, on-brand visuals. See photography and videography.
PRICING
Ad spend, influencer fees and paid media placements are separate.
| Package | Channels | Includes | Price |
|---|---|---|---|
| Starter | 2 | Paid awareness ads, 8 creatives a month, monthly report | AED 3,000 / month |
| Growth | 3 to 4 | Content and ads, 2 influencer collaborations a month, monthly report | AED 6,500 / month |
| 360 Campaign | All relevant channels | Ads, content, influencer campaigns, PR outreach, monthly shoot, report every two weeks | AED 15,000 / month |
CALENDAR
| Season | When | Good for |
|---|---|---|
| Ramadan and Eid al-Fitr | Moves about 11 days earlier each year | Food, retail, fashion, telecom, charity |
| Eid al-Adha | About 70 days after Eid al-Fitr | Travel, retail, food |
| Back to school | Late August | Education, stationery, kids’ retail |
| GITEX Global | October | Tech, software, B2B |
| White Friday | Late November | E-commerce and retail |
| UAE National Day | 2 December | Most brands, especially local and government-facing |
| Dubai Shopping Festival | December to January | Retail, fashion, electronics, malls |
Plan campaigns 6 to 8 weeks ahead, because ad costs and influencer demand rise close to each date.
COMPARISON
| Brand promotion | Performance marketing | |
|---|---|---|
| Goal | Get known and trusted | Get leads and sales now |
| Timeline | Builds over 3 to 12 months | Results in weeks |
| Main metrics | Reach, frequency, branded search, recall | CPL, CPA, ROAS |
| Best for | New brands, new markets, crowded categories | Proven offers with clear demand |
Most businesses need both. Brand promotion makes performance marketing cheaper, because people already know your name.
METRICS
| Metric | What it means |
|---|---|
| Reach | How many different people saw your brand |
| Frequency | How many times, on average, each person saw it |
| Share of voice | Your share of attention compared with competitors in your category |
| Branded search | How many people search your brand name on Google |
| Ad recall lift | How many more people remember your ad than people who didn’t see it, measured in Meta and YouTube brand lift studies |
| Engagement rate | Likes, comments, shares and saves divided by reach |
Getting your brand known and trusted by the right people through ads, social media, influencers, content and PR, so they think of you first when they’re ready to buy.
Our packages start from AED 3,000 a month. Growth is AED 6,500 a month and the 360 Campaign is AED 15,000 a month. Ad spend and influencer fees are separate.
Reach and engagement grow in the first month. Real recognition, like more people searching your brand name, usually builds over 3 to 12 months.
We track reach, frequency, engagement, branded search volume, share of voice and enquiries over time, and report every month.
Yes. We write press releases, pitch stories to UAE and regional media and arrange interviews. No one can guarantee coverage, but we make sure your story is worth covering.
Yes. We find influencers whose audience fits your brand, handle the brief and agreement, and track the results.
Most businesses do best with both. Performance marketing brings sales now, and brand promotion makes every future ad cheaper and easier to convert.
