Digital Arab Agency runs Facebook and Instagram ads for businesses in Dubai, the UAE and Qatar. We set up tracking, build audiences, make the ad creatives and manage the budget, then report on leads and sales, not just likes and reach. Meta Ads management starts from AED 2,000 a month.
OUR PROCESS
Most Meta campaigns lose money for three reasons: the audience is too broad, the creative doesn’t stop anyone scrolling, and there’s no tracking to show which ads bring sales. We fix all three before we scale anything.
01
We study your best customers and build audiences around them: interests, behaviors, custom audiences from your customer list, and lookalikes of people who already bought.
02
Our team makes the images, videos and copy, in English and Arabic. Every ad is built for the feed or Reels placement it will run in, not resized from a print design.
03
Prospecting and retargeting run separately, budgets follow results, and Meta’s algorithm gets clear conversion signals to find more buyers.
04
We test new creatives and audiences every month and turn off what isn’t working. You get a report on spend, leads, sales, cost per result and ROAS.
From account setup to scaling, we handle your Facebook and Instagram ads end to end. Want to reach people who are already searching? See our Google Ads service. For a multi-channel plan, see performance marketing. If your main goal is leads for a sales team, see lead generation.
Business Manager, ad account, pixel, catalogue and campaign structure, set up properly from day one.
Meta Pixel, Conversions API and custom events, so purchases, leads and WhatsApp clicks are tracked accurately, even with iOS privacy limits.
Interest and behavior targeting, custom audiences from your website and customer list, and lookalike audiences based on your best customers.
Instant forms and landing page campaigns that bring in enquiries, with qualifying questions so your team gets serious leads. See our lead generation service.
Ads for people who visited your site, watched your videos or messaged you but haven't bought yet.
Dynamic product ads for online stores that show each person the products they viewed, or similar ones.
New images, videos and hooks every month, tested against each other. Bigger video shoots go to our graphic design and video team.
Budget moves to the ad sets and creatives with the lowest cost per result, and scales gradually so performance holds.
A monthly report in plain language: spend, results, cost per result, ROAS and what we'll test next. Want to run organic content too? See social media marketing.
PRICING
Our fee covers strategy, creatives and campaign management. Ad spend is separate and paid directly to Meta. We recommend at least AED 3,000 a month in ad spend.
| Plan | Monthly ad spend | Includes | Management fee |
|---|---|---|---|
| Starter | Up to AED 15,000 | 4 ad creatives a month, Pixel and Conversions API setup, monthly report | AED 2,000 / month |
| Growth | AED 15,000 to 60,000 | 8 ad creatives a month (2 videos), retargeting, catalogue ads, A/B testing, monthly report | AED 5,000 / month |
| Scale | Above AED 60,000 | 12 ad creatives a month (4 videos), full-funnel campaigns, report every two weeks | 10% of ad spend |
OBJECTIVES
Meta asks you to pick one of six objectives for every campaign. Picking the right one tells the algorithm who to show your ads to.
| Objective | Use it when | Example |
|---|---|---|
| Awareness | You want as many relevant people as possible to see your brand | A new restaurant opening in Dubai Marina |
| Traffic | You want people to visit your website or app | Sending people to a landing page or blog post |
| Engagement | You want messages, video views or post interactions | WhatsApp or Instagram DM campaigns |
| Leads | You want contact details from interested people | Clinic consultation or property enquiry forms |
| App Promotion | You want app installs or in-app actions | A delivery app launch |
| Sales | You want purchases or other high-value actions | Online store sales with catalogue ads |
COMPARISON
| Feature | Boost Post | Meta Ads Manager |
|---|---|---|
| Targeting | Basic | Detailed, including custom and lookalike audiences |
| Campaign objectives | Limited | All six objectives |
| Placements | Limited control | Full control over Feed, Reels, Stories and more |
| A/B testing | No | Yes |
| Conversion tracking | Basic | Full Pixel and Conversions API optimization |
| Best for | Quick reach on a single post | Leads, sales and campaigns you want to scale |
AD SPECS
| Format | Recommended size | Ratio | Notes |
|---|---|---|---|
| Feed image | 1080 x 1350 px | 4:5 | 1080 x 1080 px (1:1) also works |
| Feed video | 1080 x 1350 px | 4:5 | The first 3 seconds decide if people keep watching |
| Stories and Reels | 1080 x 1920 px | 9:16 | Keep about 250 px at the top and bottom free of text and logos |
| Carousel | 1080 x 1080 px per card | 1:1 | 2 to 10 cards |
| Primary text | About 125 characters | Longer text gets cut off behind “See more” | |
| Headline | About 40 characters | Short headlines show in full on more placements |
Our fee starts from AED 2,000 a month for ad spend up to AED 15,000. Growth is AED 5,000 a month, and accounts spending over AED 60,000 a month pay 10% of ad spend. Ad spend is separate and paid directly to Meta.
Most businesses in the UAE need at least AED 3,000 to 5,000 a month in ad spend to get enough data to optimize. Competitive fields like real estate usually need more.
Most campaigns bring first leads or sales in the first 2 to 4 weeks. The first month is a learning phase while Meta finds the right audience.
Boosting is quick but has basic targeting and no testing. Ads Manager gives full targeting, all campaign objectives, A/B testing and conversion tracking.
Yes, especially for reaching business owners and managers in the UAE with lead ads and retargeting. For senior decision-makers, we often pair Meta with LinkedIn.
Yes. Our team designs images, edits videos and writes copy in English and Arabic. Each plan includes a set number of new creatives every month.
We set up Meta Pixel, Conversions API and custom events from day one, so every lead, WhatsApp click and purchase is tied to the ad that drove it.
