Case Study · Pet Care · Dubai
Doggywoggy brings professional grooming to the customer’s doorstep across Dubai. We built the complete brand and the website, and we ran the paid marketing, around that one simple promise: your groomer at your door-step.
Client
Doggywoggy
Industry
Mobile pet grooming
Location
Dubai, UAE
Scope
Branding · Website · Paid Marketing
The client
Doggywoggy is a mobile pet grooming business in Dubai. Instead of asking owners to travel to a salon, the groomer arrives at the door, and the service is open to all pets, dogs and cats included.
With no shopfront, the website does the job of the reception desk. It has to explain what is included, show clear prices and make the next step, booking, obvious on every screen.
What we delivered
01
Complete branding: a friendly dog-silhouette mark and a bold DOGGY WOGGY wordmark, paired with navy and warm yellow, give a service business a look that is playful but trustworthy.
02
A booking-led site: the promise, six core services, packages and prices for dogs and cats, a full service menu, a Book Now button and WhatsApp chat.
03
We managed the paid campaigns on Meta (Facebook and Instagram) and Google Ads, built around the doorstep promise: Your groomer at your door-step.
Brand identity
The palette keeps the page calm and readable: deep navy for headings and text, warm yellow for every Book Now button and highlight. The wordmark sits next to a dog silhouette, so the brand is recognisable even at favicon size.
Typography is Poppins, a rounded geometric sans that stays friendly in large headings and clean in price lists.
Colour values are taken from the live website.
The website
Every section answers the question a pet owner asks next: what do you do, what does it cost, what is included, and how do I book. Here is the live site at doggywoggy.co.
1 · Hero
The hero opens with “Best Grooming Services In DUBAI” and the line “Your groomer at your door-step”, over a calm, bright photo. Phone and email sit in the top bar, a yellow Book Now button is in the header and again under the headline, and WhatsApp chat floats on every screen.
2 · Services
Icon cards introduce Bath & Blow-Dry, Brush & Deshed, Nail Cut & File, Ear & Eye Clean, Booty Trim and Hair Styling, each with a one-line description, so owners can scan what is covered in seconds.
3 · Packages and price
DOG and CAT tabs switch the price tables. Basic Grooming, Full Grooming and Medicated Shower are priced by weight, from Small (up to 9kg) to XLarge (30kg and above), so a customer can see the price for their own pet before they book. The navy Full Grooming card stands out between two yellow ones.
4 · Service menu
A tabbed menu lists what each package covers: Dog Basic Grooming, Dog Full Grooming, Cat Basic Grooming, Cat Full Grooming, Medicated / Organic and Add-Ons. Dog Basic Grooming, for example, includes nail clipping and filing, ear and eye cleaning, tooth brush, wash, dry and blow, hair brushing and private area and paws trimming.
The results
We managed the paid campaigns and built the website. These are the monthly figures from that work.
170–200
Monthly bookings from Meta Ads
220–250
Monthly clicks from Google Ads
37%
Business growth
7k+
Monthly website visitors
AED 3k–5k
Monthly ad spend
March 2024
Website launch
Figures are monthly ranges, supplied by Digital Arab from managing the campaigns.
Why it works
“Your groomer at your door-step” is stated in the hero, so the main benefit of a mobile service is clear before anything else.
A yellow Book Now button appears in the header, under the headline and in the pricing section.
Prices are listed by size, from Small (up to 9kg) to XLarge (30kg and above), so owners know the cost for their pet.
Separate DOG and CAT views for packages and a tabbed service menu keep each pet’s options easy to find.
A floating “Chat on Whatsapp” button gives hesitant visitors a quick way to ask a question.
The site highlights organic products, eco-friendly practice and support for foster parents with an extra discounted package.
Related services
Logo, colours, typography and guidelines that make a service business instantly recognisable.
Fast, mobile-first websites built to explain your service and turn visits into bookings.
Paid campaigns on Google and Meta that bring local customers to your booking page.
FAQ
Doggywoggy is a mobile pet grooming business in Dubai. The groomer comes to the customer’s door, and the service is open to all pets, including dogs and cats.
We did the complete branding, built the website and managed the paid marketing on Meta Ads and Google Ads for Doggywoggy, a mobile pet grooming service in Dubai.
A homepage with a clear promise, six core service cards, packages and prices for dogs and cats, a tabbed service menu, Book Now buttons, contact details in the header and WhatsApp chat.
Yes. The Packages and Price section lists Basic Grooming, Full Grooming and Medicated Shower for dogs and cats, priced by weight. Prices are set by Doggywoggy and may change, so check doggywoggy.co for current rates.
Yes. We handle the branding, build the website and run the Meta and Google ads for service businesses in Dubai. Contact us with your service and we will suggest a plan.
Meta Ads brought around 170 to 200 bookings a month, Google Ads brought 220 to 250 clicks a month, and the business grew 37%. The website, launched in March 2024, gets 7k+ visitors a month. Monthly ad spend was AED 3k to 5k.
Your turn
Tell us about your service business in Dubai. We will come back with a clear plan for the brand, the website and the ads.