Ready-made CRMs are built for a typical sales team. If yours works differently, your team ends up fighting the software instead of selling. Digital Arab Agency builds custom CRM systems for businesses in Dubai, the UAE and Qatar. We map how your team handles leads and deals, then build the CRM around that, with Arabic and English, WhatsApp and the tools you already use. If HubSpot or Zoho fits you better, we will tell you and set that up instead.
OUR PROCESS
Most CRM projects fail because the system is built around a generic sales process, not yours. The data can’t be trusted, the workflows don’t match real life and nobody opens the dashboards. So we start with how your team works and build from there.
01
We sit with your sales, marketing and management teams. We map where leads come from, how they are qualified, the stages a deal goes through, who follows up and which reports management needs. This becomes the brief for the build.
02
We design the data structure, user roles, screens and automations. You see clickable screens before any code is written, so your team can say what works and what doesn’t.
03
Our developers build the CRM and connect it to your website forms, WhatsApp, email, accounting software, phone system and property portals. We move your old data across and check it before go-live.
04
We test every workflow with real users, train each team on the parts they use, and stay on for support, fixes and new features as your business grows.
From a simple lead tracker for a five-person sales team to a multi-branch platform with a mobile app, we build what you need and nothing you don’t. For automated email and WhatsApp campaigns on top of your CRM, see our marketing automation service.
We build your CRM from scratch around your sales process. No unused modules, no fields nobody fills in, and screens built for the way your team works. We work across all major tech stacks, so the system fits your existing setup.
See every open deal, its stage and its value on one screen. Deals move through stages you define, tasks are created automatically, and managers get a forecast they can trust.
Leads from your website, ads, WhatsApp and property portals land in one place. The CRM scores them, assigns them to the right person and reminds them to follow up, so no lead sits untouched.
We connect your CRM to your website, email platform, accounting software, phone system and any tool with an API. No more copying data between systems or updating the same record twice.
Your team can message clients on WhatsApp and email from inside the CRM, and every conversation is saved on the contact record. Nothing gets lost when a salesperson leaves.
Dashboards show pipeline value, conversion rates, team activity and which channels bring in the best leads. Built around the numbers your management actually checks.
Sales teams in Dubai spend more time at meetings and site visits than at their desks. We build mobile CRM apps so your team can update deals, log calls and check client history from their phone.
We move your contacts, deals and history from spreadsheets or your old CRM, remove duplicates and check everything before go-live. Nothing gets lost in the switch.
We train every team on the parts they use, then stay on for support, fixes and new features. Maintenance plans start from AED 800 per month.
PRICING
| Package | What you get | Price |
|---|---|---|
| CRM Audit | Review of your current CRM, data and workflows with a fix list | AED 1,500 |
| Zoho or HubSpot Setup | Platform setup, custom fields, pipelines, basic automations and training | From AED 3,500 |
| Custom CRM: Small Team | Lead management, pipeline, tasks and reports for one team | From AED 18,000 |
| Custom CRM: Growth | Multiple teams, user roles, mobile app, WhatsApp and integrations | From AED 38,000 |
| Enterprise CRM | Multiple branches, advanced automation, legacy migration and custom integrations | From AED 75,000 |
| Data Migration | Moving and cleaning data from spreadsheets or another CRM | From AED 2,500 |
| Maintenance | Support, fixes, updates and small new features | From AED 800 / month |
Every quote is fixed after a free discovery call. Licences for Zoho, HubSpot or the WhatsApp Business API are paid separately.
COMPARISON
| Custom CRM | HubSpot / Salesforce | Zoho CRM | |
|---|---|---|---|
| Upfront cost | From AED 18,000, one time | Low setup cost | Low setup cost |
| Ongoing cost | Hosting and maintenance only | Per-user licences that rise with team size and add-ons | Per-user licences, lower than HubSpot |
| Fits your process | Built around it | Your team adapts to the platform | Fairly flexible with customisation |
| Arabic and WhatsApp | Built in from day one | Through add-ons and apps | Arabic supported, WhatsApp through integrations |
| Control | Your system, your data | You rent the platform | You rent the platform |
| Best for | Unusual processes, larger teams, long-term use | Standard B2B sales, quick start | Small and mid-size teams on a budget |
Rule of thumb: if a ready-made CRM covers most of what you need, start there. If your team spends hours on workarounds, or licence fees grow with every new hire, a custom CRM often costs less over three to four years.
UAE READY
| Feature | Why it matters |
|---|---|
| Arabic and English (RTL) | Many clients and staff prefer Arabic. Screens, emails and templates work in both languages. |
| WhatsApp Business API | Most UAE clients reply faster on WhatsApp than on email. Every chat is logged on the contact record. |
| VAT-ready quotes and invoices | Quotes and invoices show your TRN and 5% VAT in line with UAE FTA rules. |
| Property Finder and Bayut leads | Portal leads go straight into the CRM and are assigned to an agent automatically. |
| UAE data protection (PDPL) | Consent tracking, access controls and data storage that follow UAE data protection law. |
| Multiple currencies and branches | AED, QAR, GBP and PKR, with separate branches and teams in one system. |
INDUSTRIES
We have built CRM systems for Dubai real estate companies, including Provident Real Estate and Unique Properties. Here is what we usually build for each industry.
| Industry | What the CRM handles |
|---|---|
| Real estate | Portal leads, agent assignment, viewings, listings and commission tracking |
| Clinics and healthcare | Appointments, reminders, patient follow-ups and treatment packages |
| E-commerce | Customer history, orders, repeat purchases and support tickets, connected to your online store |
| B2B and services | Quotes, proposals, contracts, renewals and account management |
| Education and training | Enquiries, admissions, class schedules and fee reminders |
Need more leads to fill your CRM? See our lead generation service. Need a customer app or portal on top of it? See mobile app development and software development.
A custom CRM for a small team starts from AED 18,000. A growth system with a mobile app and integrations starts from AED 38,000, and enterprise systems from AED 75,000. Zoho or HubSpot setup starts from AED 3,500.
A small-team CRM usually takes 6 to 10 weeks. Larger systems with a mobile app, integrations and data migration take 12 to 20 weeks.
If a ready-made CRM covers most of what you need, start there and we can set it up for you. A custom CRM makes sense when your sales process is unusual, you have many users, or licence fees keep growing.
Yes. We build CRMs in Arabic and English with right-to-left support, and connect WhatsApp through the WhatsApp Business API so every chat is saved on the contact record.
Your data always belongs to you. Code ownership, hosting and access are set out in the contract before the project starts.
Yes. We move contacts, deals and history from spreadsheets, Zoho, HubSpot, Salesforce or other systems, remove duplicates and check the data before go-live.
Yes. Maintenance plans start from AED 800 per month and cover fixes, updates, backups and small new features.
