Off-the-shelf software makes your team work the way someone else decided. Custom software works the way your business already does. Digital Arab Agency builds business software, SaaS products, integrations and automation tools for companies in Dubai, the UAE and Qatar. We start with the problem, pick the right technology, and deliver working software every two weeks so you can see progress from day one.
OUR PROCESS
Software projects go wrong when code is written before the problem is clear. Digital Arab Agency was founded in 2014 and is led by a founder with 20 years in digital, and in that time we have learned that the planning stage decides most of the outcome. So we spend time there first, then build in short, visible steps.
01
We talk to the managers who own the problem and the people who will use the software every day. We map the current process, agree what success looks like and write a clear specification you can sign off.
02
We pick the stack based on your needs, your existing systems and the cost of running it later, not on what is fashionable. Good architecture makes every future change faster and cheaper.
03
We build in two-week sprints and show you working software at the end of each one. You can test it, give feedback and change priorities as you learn, instead of waiting months for a big reveal.
04
We test features, performance and security before go-live, train your team and hand over documentation. After launch, we stay on for support, fixes and new features.
Whether you need to automate one slow task, connect systems that don’t talk to each other, launch a SaaS product or replace an old system holding you back, we cover it. For specific projects, see our custom CRM, MVP development, website development and mobile app development pages.
Software built around how your team works: internal tools, client portals, booking systems, inventory and operations platforms. No unused modules and no workarounds.
Systems for larger companies that handle high volumes, complex data and many departments, with user roles, audit trails and the security your IT team expects.
Subscription products with multi-tenant architecture, user accounts, billing, onboarding and admin dashboards. Built to scale as your customer base grows. Not sure yet? Start with an MVP.
We find the repetitive tasks that eat your team's time, such as data entry, approvals and reports, and build tools that do them automatically and accurately.
We connect your accounting software, CRM, e-commerce store, inventory and other systems so data moves between them on its own. No more typing the same thing twice.
Cloud apps on AWS, Azure or Google Cloud that your team can use from anywhere, scale up or down with demand, and don't need servers in your office.
Old systems slow you down and get harder to secure. We review what you have, plan the upgrade in stages and move you to modern technology without stopping your business.
Functional, performance and security testing throughout the project, not just at the end, so problems are caught early when they are cheap to fix.
Support plans from AED 1,000 per month, or a dedicated developer working on your product from AED 12,000 per month.
PRICING
| Service | What you get | Price |
|---|---|---|
| Discovery and Specification | Process mapping, requirements, scope and a fixed quote | AED 3,500 |
| Code Audit | Review of existing code, security and performance with a fix plan | AED 2,500 |
| API Integration | Connecting two systems so data syncs automatically | From AED 5,000 |
| Automation Tool or Internal App | A focused tool that removes one slow, manual process | From AED 15,000 |
| Business Software or Client Portal | Multi-user system with roles, dashboards and integrations | From AED 38,000 |
| SaaS Product | Multi-tenant platform with accounts, billing and admin | From AED 60,000 |
| Enterprise System | Large, multi-department platform with complex integrations | From AED 75,000 |
| Maintenance | Fixes, updates, security patches and small improvements | From AED 1,000 / month |
| Dedicated Developer | A full-time developer working on your product | From AED 12,000 / month |
Hosting, third-party licences and paid APIs are separate. Every project gets a fixed quote after discovery.
FIND YOUR SERVICE
| If you need… | We build | See |
|---|---|---|
| To manage leads, deals and customers | A custom CRM or a Zoho or HubSpot setup | Custom CRM Development |
| To test a new product idea quickly | A minimum viable product, coded or no-code | MVP Development |
| To use AI in your business | Chatbots, AI agents, document processing and predictions | AI Development |
| Smart contracts, tokens or shared records | Blockchain and Web3 solutions | Blockchain Development |
| A website or web portal | Custom websites and web apps | Website Development |
| An iOS or Android app | Native and cross-platform mobile apps | Mobile App Development |
| To sell online | Online stores, Noon and Amazon.ae setups | E-commerce Development |
| Automatic emails and WhatsApp follow-ups | Marketing automation workflows | Marketing Automation |
| Screens people find easy to use | UX research, design and prototypes | UI/UX Design |
COMPARISON
| Custom software | Off-the-shelf | SaaS subscription | |
|---|---|---|---|
| Upfront cost | Higher | Medium (licence plus setup) | Low |
| Ongoing cost | Hosting and maintenance | Annual licence and upgrades | Monthly fee per user |
| Fits your process | Exactly | Partly, with workarounds | Partly, limited changes |
| Integrations | Anything with an API | Limited to what is supported | Limited to their app store |
| Control | Your system, your data | Vendor controls the roadmap | Vendor controls the roadmap |
| Best for | Unique processes, growth, long-term use | Standard needs, quick start | Small teams, common tasks |
If a ready-made product covers most of what you need, use it. If your team works around the software every day, it is time for custom.
TECH STACK
| Layer | Technologies |
|---|---|
| Frontend | React, Next.js, Vue, Angular |
| Backend | Node.js, Laravel (PHP), Python (Django, FastAPI), .NET |
| Mobile | Flutter, React Native, Swift, Kotlin |
| Databases | PostgreSQL, MySQL, MongoDB, Redis |
| Cloud | AWS, Microsoft Azure, Google Cloud |
| DevOps | Docker, CI/CD pipelines, automated testing, monitoring |
ENGAGEMENT
| Model | How it works | Best for |
|---|---|---|
| Fixed price | Agreed scope, price and timeline after discovery | Projects with clear requirements |
| Monthly retainer | A set number of hours each month for updates and new features | Ongoing improvements after launch |
| Dedicated developer | A full-time developer on your product from AED 12,000 per month, reporting to you | Startups and companies that need extra hands long term |
A small automation tool or internal app starts from AED 15,000. Business software or a client portal starts from AED 38,000, a SaaS product from AED 60,000 and an enterprise system from AED 75,000. A discovery and specification phase costs AED 3,500.
A focused tool or automation usually takes 6 to 12 weeks. Business software takes 3 to 5 months, and larger enterprise or SaaS platforms 6 to 12 months.
If a ready-made product covers most of your needs without workarounds, buy it. Custom software makes sense when your process is different, you need many integrations, or licence fees keep growing. We give you an honest recommendation during discovery.
We work across all major stacks, including React, Next.js, Node.js, Laravel, Python, .NET, Flutter and React Native, with databases like PostgreSQL, MySQL and MongoDB, hosted on AWS, Azure or Google Cloud.
Yes. We start with a code audit from AED 2,500, covering code quality, security and performance, then agree a plan to fix and continue development.
Yes. You can hire a dedicated developer from AED 12,000 per month who works on your product full time and reports to you.
Yes. Maintenance plans start from AED 1,000 per month and cover fixes, updates, security patches and small improvements.
