Case Study · Furniture · Ajman, UAE
Al Samar Furniture sells quality used beds, sofas, dining tables and more from Ajman, with delivery across the UAE. We built the complete brand and the website, ran the Google and Meta ads and set up the basic SEO, so more of the right buyers could find the store and message on WhatsApp.
Client
Al Samar Furniture
Industry
Used furniture retail
Location
Ajman, UAE
Scope
Branding · Website · Paid Marketing · Basic SEO
The client
Al Samar Furniture is a used furniture business in Ajman. It sells beds, sofas, dining tables, chairs, TV tables and electronics, each listed with photos of the actual item, and buyers can negotiate the price.
Most buyers want to see the item, ask a question and agree a price quickly. So the website has to do three things: make the stock easy to browse, show every item clearly and make WhatsApp the obvious next step.
What we delivered
01
Complete branding: a green triangular A mark with the Al Samar Furniture wordmark, so a used furniture store looks established and trustworthy.
02
An online catalogue of beds, sofas, dining tables, chairs, TV tables and electronics, with category pages, filters, product photos, descriptions, delivery information, FAQs and WhatsApp ordering.
03
We managed the paid campaigns on Google Ads and Meta (Facebook and Instagram) and set up the basic on-page SEO, to bring UAE buyers to the store.
Brand identity
The palette keeps the store clean and easy to read: deep green for the logo, headings and Shop Now buttons, charcoal for text, and a soft off-white background that lets the product photos stand out.
Typography is Urbanist, a clean rounded sans that stays friendly in large headings and clear in product titles.
Colour values are taken from the live website.
The website
Every screen answers the question a buyer asks next: what do you sell, what does it look like, what does it cost and how do I order. Here is the live site at alsamarfurniture.com.
1 · Hero
The hero slider leads with Used Wooden Bed and a green Shop Now button. The top bar shows the phone number, the main menu lists Beds, Chairs, Dining Tables, Sofas, Electronics and Study Table, and a Price is Negotiable badge sets expectations from the first screen.
2 · Categories and products
Image cards lead to Dining Tables, Sofas, Chairs, Electronics, TV Table and Beds. Below them, an Our Products grid with category tabs shows real photos and full titles, so buyers can scan the latest stock in seconds.
3 · Category pages
Each category page opens with a short description. The Beds page, for example, explains that every bed is checked and photographed as it is, with negotiable prices and free same-day or next-day delivery and fixing across the UAE, then shows the beds in a clean grid.
4 · Product page
Each product page has a full title, a clear description of the item and its condition, and exact dimensions such as the width in centimetres, so buyers know if it fits before they ask.
The results
We built the website and managed the paid campaigns. This is what changed after launch.
Up to 65%
Sales increase in the first 6 months after launch
Google + Meta
Paid campaigns managed
7
Product categories on the website
Ordering from the product page
Figure supplied by Digital Arab from the client’s results over the first six months after launch.
Client review on Google: “The website was delivered on time and looks great. Since the ads went live, we’ve seen a clear rise in enquiries.” Al Samar Furniture, 5 stars.
Why it works
Every listing shows photos of the actual item, with a full description and dimensions, so buyers know what they are getting.
Buyers can order on WhatsApp straight from the product, which is quick for both sides.
Seven categories sit in the menu and on the homepage cards, so buyers reach beds, sofas or dining tables in one click.
A badge in the header says it up front. Buyers know they can talk about the price, which suits a used furniture store.
The site states free delivery and fixing across the UAE, with delivery pages for Dubai, Abu Dhabi, Sharjah and Al Ain.
A buying guide for second-hand furniture and an FAQ answer common questions before the buyer has to ask, and give search engines useful content to index.
Related services
Logo, colours, typography and guidelines that make a retail business instantly recognisable.
Fast, mobile-first websites built to show your products and turn visits into enquiries.
Paid campaigns on Google and Meta that bring local buyers to your website and WhatsApp.
FAQ
Al Samar Furniture is a used furniture business in Ajman, UAE. It sells beds, sofas, dining tables, chairs, TV tables and electronics, with delivery across the UAE.
We did the complete branding, built the website, ran the Google Ads and Meta Ads campaigns and set up the basic SEO.
Product categories and listings with photos, descriptions and dimensions, a Price is Negotiable badge, WhatsApp ordering, delivery information, a second-hand furniture buying guide and an FAQ.
Yes. Products are listed with prices in dirhams, and the store states that prices are negotiable. Prices are set by Al Samar Furniture and may change, so check alsamarfurniture.com for current stock.
Yes. We handle the branding, build the website, run Google and Meta ads and set up the basic SEO for retail and e-commerce businesses in the UAE. Contact us with your products and we will suggest a plan.
Sales increased by up to 65% in the first six months after launch. The client also left us a 5-star Google review.
Your turn
Tell us about your business in the UAE. We will come back with a clear plan for the brand, the website and the ads.