Case Study · Events · Dubai and Abu Dhabi
Secret Parties lists brunches, dinner shows, pool and beach parties and Formula 1 events across Dubai and Abu Dhabi. We designed the brand, built the website and created a complete calendar booking system. After the new website went live, the client saw sales grow by up to 50%.
Client
Secret Parties
Industry
Events and nightlife
Location
Dubai and Abu Dhabi, UAE
Scope
Branding · Website · Calendar booking system
The client
Secret Parties helps people find and book the best brunches, dinner shows, ladies nights, pool and beach parties and Formula 1 events in Dubai and Abu Dhabi. Guests search by event type, date and location, pick a package and book online. The brand needed a premium look, and the website needed to make booking quick and clear.
What we delivered
01
A premium look for the events scene. A gold, black and cream palette with an elegant serif for headings and a clean sans-serif for text, so Secret Parties feels exclusive without feeling cluttered.
02
A fast website where guests browse events by category, such as day brunch, dinner show, ladies night, pool and beach and Formula 1, then open each event to see the venue, packages and prices.
03
A complete calendar booking system. Guests pick a date, see which dates are open, choose a package and book from their own account.
Brand identity
The palette feels like an evening out: gold for accents and buttons, black for depth and cream for calm, readable backgrounds. Headings use an elegant serif and body text uses a clean sans-serif.
Colour values are taken from the live website.
The website
Every screen answers the next question a guest has: what is on, does it suit me, when can I go and how do I book.
1 · Homepage
The homepage opens with Find Your Event: pick an event type, a date and a location. Category shortcuts below lead to day brunch, dinner show, ladies night, pool and beach, Formula 1 and more.
2 · Filters
Guests can filter by location, Dubai area, day, time, cuisine, music, entertainment, venue type and special offers, so they reach the right brunch or party in a few taps.
3 · Calendar
The calendar shows which dates are open. Dates are marked as Available, Sold out, Not available or Special event, so a guest knows at a glance what they can book.
4 · Booking panel
The event page brings the venue details, packages and prices together with a booking panel, so a guest picks a package and books without leaving the page. An account keeps their tickets in one place.
The results
We designed the brand, built the website and created the booking system. This is what changed after launch.
Up to 50%
Sales increase after the new website
Calendar
Complete booking system built
10+
Filters to find the right event
2 cities
Dubai and Abu Dhabi events
Sales figure supplied by Digital Arab from the client’s results after the new website launched.
Why it works
The calendar shows availability at a glance, so guests do not have to message to ask if a date is free.
Location, music, cuisine, venue type and more help guests find the right event quickly.
Day brunch, dinner show, ladies night, pool and beach and Formula 1 sit in the menu and on the homepage.
Each event lists its packages and starting price up front, from day brunch to VIP tables.
Guests sign up, verify their email and manage their tickets from their own profile.
Venues can reach the team through a Partner With Us page, and guests can send a Plan My Event request.
Related services
Logo, colours and typography that make an events brand feel premium and memorable.
Custom websites with calendars, packages and guest accounts, built around how your business takes bookings.
Custom booking systems, portals and dashboards, built to fit the way your business works.
FAQ
Secret Parties is an events platform for Dubai and Abu Dhabi where guests find and book brunches, dinner shows, ladies nights, pool and beach parties and Formula 1 events.
We designed the branding, built the website and created a complete calendar booking system.
Guests pick a date on the calendar, see which dates are open, choose a package and book from their account. Dates are marked as Available, Sold out, Not available or Special event.
After the new website and booking system went live, the client saw sales increase by up to 50%.
Yes. We build booking systems for events, venues, services and rentals, with calendars, availability, packages and accounts. Tell us how you take bookings today and we will plan the best set-up.
A website with a custom booking system is a custom build, so the price depends on the features you need. Custom web applications in the UAE start from AED 6,000. Send us your requirements for a clear quote.
Your turn
Tell us about your business in the UAE. We will come back with a clear plan for the brand, the website and the booking system.